Without a certain amount of trust between two sides, a transaction will not happen. It’s no surprise that without it, no matter what promises are made or how good the deal sounds, a deal will fall flat.
The easier it is to demonstrate your trustworthiness and verify your integrity to the other party, the greater the chance of a successful business relationship.
This market entry event dives deeper from that perspective: how to build trust and establish common ground with potential partners, customers, key decision makers in the UK market.
8:30 – 9:00 Registration, coffee and light breakfast
9:00 – 9:05 Opening words by the British Ambassador to Estonia
09:05 – 09:20 Department for Business, Energy and Industrial Strategy – Why businesses continue to pursue the UK Market?
9:20 – 10:20 Michael Saxton, Partner at Altology, BECC UK Ambassador – Marketing with P.U.N.C.H
Planning your entry into the UK with research (enabling you to assess the UK environment for your business / brand)
Understanding your audiences – who are the specifiers and influencers, where are the networks, who can help you get up & running
Narrative – what’s your story for your UK audiences
Communications – what’s your strategy, when do you start, what activities are right for you?
How are you doing? – building feedback into your programme
Creative Workshop “It’s Your Pack”. What a box of cereal packaging can teach you about selling to a British audience.
10:20 – 11:20 Emily Chadwick, CEO of Marketing Logic– How do you build professional networks in the UK?
Finding a community of business people with common interests that will help you build your business support network and get you vital market intelligence.
11:20 – 11:40 Q&A Session with speakers: How to plan for an enjoyable market entry?
Magic won’t happen simply because you turn up – define the roadmap for your market entry.
Closing remarks by James Oates, Chairman of the British-Estonian Chamber of Commerce and Tiina-Maria Araja, Head of Investment, Department for International Trade
There are only 40 seats available for this event!