Lyfery is an early stage new generation life insurance company that will provide everyone with a fair, transparent and hassle-free solution to living a protected and fulfilling life. It combines life insurance with wellness management in a cost-efficient, 100% digital way. The journey starts with one’s personal, science-backed wellness roadmap and a wellness score. The wellness roadmap will provide customers with personal recommendations on further enhancing one’s health dependent on one’s lifestyle. The wellness score is linked with pricing which will reward lifestyle and prevention efforts. One can convert high wellness scores into either a better price or extra wellness services of one’s own choice.